The ActionSampler: the classy, Andy Warhol-type feel of the Pop 9, but subtract a few frames and add movement. The synchronization of the lenses not only creates motion, but adds more layers to the entire photo as a whole, allowing for more room to learn from and dissect your shots. You not only have one photo to look at and analyze/admire/abhor/etc., but you’ve got 4 sub-photos, too; you basically have 5 different views in one simple “click.”

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The Great Pyramid of Giza, the Hanging Gardens of Babylon, the Colossus of Rhodes…there are many wonders of the world, but this camera is one that fits right in your hands. The motion in the pictures of the ActionSampler can teach you about your surroundings by capturing moments and linking them together on one viewable photo. It expresses a kind of movement not replicable by man. And even without the cool ability to turn these pictures into repeating mini-clips online, they can spark memory-movies in your head. Your eyes follow from one square to the next and, before you know it, you are reliving the experience of taking that photo, with all the subtleties of different color, texture, expressions, and everything in between. You SEE the in-betweens, the things that might have gotten overlooked or forgotten right away. The ActionSampler is a way to log your life.

Some of your shots may make great movies but terrible photos. Some might make great photos but bad movies. ALL will make great souvenirs, reminding you of past stories for years to come.

Lomography Actionsampler microsite – http://shop.lomography.com/actionsampler/